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Ford is putting its performance marketing efforts into high gear this weekend with the premiere of a new ‘Bold Moves’ television ad starring the Shelby GT500, as the high-performance Mustang assumes the position of Ford’s performance flagship.
Building off the already legendary 427 name, one already used for their high performance 427 cubic inch 351w stroker, Jack Roush and crew unveils their most powerful Ford Mustang to date. Based on the Roush Stage 3 Mustang, the 427R adds an additional 12 horsepower for a total of 427 ground pounding ponies (hence the name).
Recent rumors sugguest that American Idol star Kelly Clarkson recently ditched her $60K hot pink convertible Ford Mustang after finding out that it was not as unique as she once thought. Clarkson’s Mustang, which was customized by Galpin Auto Sports, was a duplicate of the car customized for adult film star Alana Evans.
While Saleen, Roush, Shelby, Foose, Steeda and company have been building press releases and showing off their modded mustangs, Team Shinoda has been quietly building the Most Powerful Production Mustangs, as per their slogan. Power, Performance, Style. That’s their motto - fitting considering the companies history.
In 1969, the late Larry Shinoda, who also designed the Corvette Stingray and Z28 Camaro, introduced the original Boss 302 and Boss 429 Mustangs. These were the cars to beat, winning both NHRA drag racing events and SCCA Trans-Am championships. These cars won the hearts of racers and enthusiasts alike.
Despite Ford Motor Company’s announcment of poor sales in August, the Mustang is selling as strong as it ever has. Up a whopping 64% over last years numbers, Ford’s top selling ponycar is helping to stabilize the American car manufacturer’s slumping truck and SUV sales.
In Ford’s defense, they are running against last year’s numbers when the automaker was offering employee pricing to all customers. Ford said it sold 253,976 cars and light trucks in August, down from 287,235 in August of last year. That’s not a huge drop considering the circumstances, but then again we’re not accountants.