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While many companies outsources the design, engineering, and manufacturing of aftermarket parts – ROUSH claims success in doing it themselves. Doing so is a daunting task, requiring immense resources that most retailers cannot justify. ROUSH has an edge though – in addition to Mustang parts, they also build OEM components for seven other American and European car companies.
Ford announced today that recent internet rumors about a possible four door version of the Mustang are not true. In a press release posted just a few hours ago, Ford promised their iconic ponycar will remain in its current form – a “unique, two-door, rear-wheel drive, 2+2 performance car.”
While we certainly understand Ford’s desire to push their American into an international superstar, we’re not quite sure what to think about this one. Britain’s Autocar is reporting Ford’s bold strategy involves stretching the sixth generation ponycar onto a Lincoln frame and adding a couple more doors – maybe even a back hatch (say it ain’t so). Who would have thought you’d be throwing groceries into the back of a station wagon with a pony emblem on the front…
Amid much speculation about the next generation Mustang planned for 2010 (see Guigiaro), Ford has been somewhat quiet about what’s coming next year. On that list is, reportedly, is another Bullitt edition and the “official” return of the Boss. This is in addition to the already promised Shelby GT.
Ford’s marketing team is really pushing the creativity and reach with their “Bold Moves” campaign. So bold, in fact, they’re making commercials like this:
Follow along as… well you just have to watch it, heh. Doughnut’s anyone?
