In a theater near you on December 14th, look for a Ford Shelby GT500 tearing up the streets of New York City in I Am Legend, starring Will Smith. It’s yet another notch in Ford’s belt for building it’s brand in Movies, the new “commercial” of sorts. In addition to the Mustang, Ford also landed cameo roles for the Escape Hybrid and the Expedition – though it’s the GT500 owning the roads.
“There is no doubt that the Shelby Mustang GT500 is the costar of the first part of this story,” said Brian Daly of Ford Global Brand Entertainment (FGBE), which places Ford vehicles in movies, TV and other media. “Smith plays the sole survivor of an apocalypse who races around the deserted, gray, empty streets in this fantastic bright red Mustang. The sequences are incredible.”
“The producers knew they wanted an American-made vehicle and the Shelby Mustang was perfect casting,” he said. “But I also knew Chrysler and GM were making pitches. I kept imagining the folks at Camaro piecing together all kinds of prototypes to get those scenes.”
“Getting Ford brand vehicles in movies like I Am Legend works in two ways,” said Bob Witter, manager, FGBE. “First, producers know that as the audience recognizes a vehicle they see in real life or have been thinking about, the story becomes more relatable. And second, when our products are on-screen they can engage the viewer in a totally different fashion and help enhance our commercial and marketing investments.”