Ford Takes Back The American Road

Ford Motor Company is taking it’s 2007 “Grabber Orange” convertible Mustang on part of a 68 city tour, throughout this summer and fall.  The promotion is labled “take back the American road”. Greg Pawlowski, a “product specialist” for FoMoCo, is the lucky driver of the Mustang on the long lap from the Midwest through the southern and south-central states.

“It’s easy to sit in our own offices in Detroit and create our own reality about what it means to be competitive, but when you take your story to Americans in the cities where they live, you’re seeing reality in the flesh,” says Pawlowski who wants to talk (and listen) to consumers about how Ford is responding to their wants and needs.

“Mustang buyers told us that they wanted more options and colors to suit their individual tastes,” says Pawlowski. “We’ve responded with a whole array of features including two new attention-generating colors, heated front seats, SIRIUS radio, and yet another Mustang first, a DVD-based navigation system.”

Nearly one out of every two sports cars sold in America is a Mustang, and it remains one of the hottest-selling cars in the country. The Mustang is America’s favorite convertible, voted to be one of the most popular icons of the last century in a poll conducted by the U.S. Postal Service in 1999.

At future stops, Pawlowski will swap out the Mustang for other vehicles that including a 2007 ethanol-powered F-150 pickup, and the all-new Edge crossover!