While we certainly understand Ford’s desire to push their American into an international superstar, we’re not quite sure what to think about this one. Britain’s Autocar is reporting Ford’s bold strategy involves stretching the sixth generation ponycar onto a Lincoln frame and adding a couple more doors – maybe even a back hatch (say it ain’t so). Who would have thought you’d be throwing groceries into the back of a station wagon with a pony emblem on the front…
“It’s a case of reaching out to the men or women who keenly identify with the Mustang, but for various reasons – whether it be family, recreational or other – need a more versatile car than a coupe.” says a prominent automotive industry consultant familiar with the Ford plan. “As long as it’s great looking and sporty, then it doesn’t matter whether it has two or four doors.”
No official word from Ford executives though, as this information was apparently discussed in secret meetings between Ford executives. It’s apparent that the muscle car era is back, and Ford is looking to levy the Mustang’s name recognition in an effort to launch themselves back into the growing sedan and wagon markets. With gas prices all over the place, many people are moving out of their behemoth sized SUV’s and back into more economical vehicles – naturally many are migrating to wagons as they’re used to the space and are becoming much more sporty.
We think it’s great that Ford wants to move into the four door musclecar market, however it shouldn’t be badged a Mustang. With 42 years of history built on the success of a sporty two door platform, Ford has nothing to gain and everything to lose by going this route. Bold Moves, or wrong moves? I suppose we’ll know by 2011.