Ford is cutting its own path with bold designs, more standard safety features, straightforward pricing and now the best warranty and roadside assistance packages of any full-line manufacturer.
Effective July 14, the powertrain limited warranty for 2007 Ford and Mercury vehicles will be five years or 60,000 miles, whichever comes first. That’s an additional two years or 24,000 miles of coverage for such components as the engine and transmission beyond each vehicle’s three-year or 36,000-mile bumper-to-bumper limited warranty.
For Lincoln, the powertrain coverage is now extended to six years or 70,000 miles – two years or 20,000 miles beyond the basic four-year or 50,000-mile bumper-to-bumper warranty.
The new Ford warranty programs are retroactive to the beginning of the 2007 model year, so customers who already have purchased a 2007 Mustang; or any other new Ford, Lincoln, or Mercury vehicle will automatically receive the added protection. For all three brands, there are no deductibles for repairs, and the warranties are fully transferable to future owners at no cost.
Ford and Lincoln Mercury also will offer complimentary roadside assistance for the entire basic and powertrain warranty period, including towing, fuel-fill and lock-out services. The Toyota, Scion and Honda brands don’t offer roadside assistance programs on new vehicle purchases, and the programs offered by the Chrysler Group, the Nissan brand and most General Motors brands expire after only three years or 36,000 miles.
“When we said Ford was going to look at the world through customers’ eyes, we meant every word,” he added. “That means bold design, more standard safety features, higher quality and, starting today, the best warranty and roadside assistance packages of any full-line manufacturer – American, European or Asian” said Cisco Codina, Ford group vice president, North America Marketing, Sales and Service.