J.D. Power and Associates recently announced their findings for the 2007 Initial Quality Study (IQS). Taken from their website, this study ”serves as the industry benchmark for new-vehicle quality measured at 90 days of ownership and captures problems experienced by owners in two distinct categories—quality of design and quality of production (defects and malfunctions).” The Mustang, and in fact many other Ford vehicles, have performed extremely well in this year’s field.
The Mustang took top honors as the highest initial quality “midsize sporty car”, edging out the Toyota Solara and the Chevrolet Monte Carlo. Also taking home the trophey in their respective classes for Ford are the Mercury Milan, Lincoln MKZ, Lincoln Mark LT and Mazda MX-5 Miata. Overall, Ford Motor Company (including Lincoln and Mercury) had 12 vehicles place among the top three finishers in the 19 categories in the quality survey – a big boost for a company struggling to make sales of late.
“We are designing and building world-class vehicles, and it’s great to have this affirmation from the customers who drive our cars and trucks every day,” said Mark Fields, president of the Americas, Ford Motor Company. “While we’re pleased that our internal focus on quality is receiving this kind of recognition from J.D. Power and Associates, we will not let up. We will continue to deliver even more high-quality products that customers want.”