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The 1960’s classic “Bullitt” will be back, and this time we’re talking about the movie. Originally made famous by Steve McQueen’s famous chase scene (see video below), the Bullitt has already had a classic and New Edge version Mustangs modeled after it, and yet another Bullitt Mustang is in the works by Ford in honor of the flick’s upcoming 40th anniversary.
Ford’s marketing team is really pushing the creativity and reach with their “Bold Moves” campaign. So bold, in fact, they’re making commercials like this:
Follow along as… well you just have to watch it, heh. Doughnut’s anyone?
Well, actually we made this video a year ago, though it was never passed around much or put on any major video sharing sites. So today, I registered an account on YouTube (yea I know I’m a loser for not having an account there yet, but hey we’ve got our own server :). We’ve got more videos in coming soon, though for now let’s give this one a shot. Check it out.
Ford is putting its performance marketing efforts into high gear this weekend with the premiere of a new ‘Bold Moves’ television ad starring the Shelby GT500, as the high-performance Mustang assumes the position of Ford’s performance flagship.
Recent unveilings of the Camaro and Challenger have inspired Ford to think of new, innovative ways to keep the Mustang fresh. Ford calls this new way of thinking “Bold Moves”, we call it… well we haven’t really thought of another name for it - but it’s got every Mustang enthusiast excited to see what Ford’s going to do next.