Roush Goes Graphic - Courtesy of 3M
It might seem impossible, but the experts at 3M figured out a way to take a ROUSH Stage 3 Mustang and have it shown with three radically different full-body graphic designs over three consecutive days. During the ISA International Sign Show at the Mandalay Bay Hotel & Convention Center in Las Vegas, 3M brought in a silver ROUSH Stage 3 Mustang. Then, during the show hours and live in front of the attendees, they wrapped this vehicle on three occasions from bumper-to-bumper with 3M Controltac graphic film. This unique film has a Comply* v2 adhesive which allows it to slide around for positioning and not stick until firm pressure is applied.
The first of the three wraps was a tribute to historically significant Mustangs over the history of the pony car. This scheme featured a white nose and rear to show how a light color can effectively be used to completely wrap a dark paint job without any bleed through. The red center section had photos of a variety of noteworthy Mustangs - including the Mach 1, Boss 429, and of course the very first 1964.5 model.
The second wrap paid homage to motorsports legend Jack Roush. This scheme had a near life-size image of Roush standing behind the door, his signature, and a number of photos chronicling his success in racing starting during the ’70s with a drag racing program, then progressing to his tremendous road racing success and finishing with images from what he is best known for today - NASCAR stock cars where he was won four of his 34 motorsports championships.
The final wrap was named “Urban Tuner” and featured a cityscape with buildings, power lines and billboards set on against a background of different shades of blue. These three designs were selected from a variety of choices prepared by BlueMedia and presented to 3M and ROUSH. In between scheme changes the 3M Controltac* graphic film was simply peeled off and the ROUSH Stage 3 Mustang was put back into its original condition as it came off the dealer lot.
