Ford is putting its performance marketing efforts into high gear this weekend with the premiere of a new ‘Bold Moves’ television ad starring the Shelby GT500, as the high-performance Mustang assumes the position of Ford’s performance flagship.
The new commercial showcases the strength of the Shelby GT500 in both performance and powerful good looks. With the tagline, “Bold is 500-horsepower,” the message is very clear; the Shelby GT500 is Ford’s performance leader.
“With 500hp and the legacy that comes from Carroll Shelby’s involvement, the GT500 is an instant performance icon,” said John Felice, general marketing manager for the Ford brand. “The GT500 has what it takes to carry on the Ford performance torch that burned brightly under the reign of the Ford GT.”
The new 30-second commercial, named ‘Germany,’ opens with a GT500 coupe being unloaded from a ship docked at port. The shipment operator, speaking with a German accent, asks the vehicle’s owner, “You couldn’t find a car you liked in Germany?” to which the owner replies, “No, I couldn’t find a speed limit I liked in America.” The commercial cuts to the GT500 blasting down the famed Autobahn passing exotic German cars.
The new ads will debut on September 10 during the NFL season opener on FOX and CBS and will be run primarily during NASCAR races and NFL games throughout the fall.
The Shelby GT500 features a supercharged 5.4-liter V-8 engine producing 500-horsepower and 480 ft.-lbs. of torque. The engine is an evolution of Ford’s experience in supercharged V-8 performance powertrains, most recently the Ford GT supercar’s 5.4-liter supercharged V-8 which produces 550-horsepower. The GT500 shares the four-valve cylinder heads, piston rings and bearings with the Ford GT engine. Read more about the GT500 from the related articles below.