Not that I get paid for promoting Armorall, but this stuff is awesome. Cost about $6.80 for a big bottle compared to $4.50 for a medium bottle of the normal stuff(Alaska Prices, go figure). I can normally go through a whole bottle on two details on just the tires. This new gel I used maybe two cap fulls on the supplied applicator and did all tires. Shine to me is about the same as the liquid Armorall, maybe a bit wetter looking. But if you are looking for cost effectiveness, this is the better out of the Armorall products. Can't compare to other products as I am sure their are better products on the market.